1 Semester
Available to grades: 10,11,12
Prerequisites: Marketing

Discover the principles and practices of advertising that is all around you. Students discover the role of advertising within marketing, current advertising strategies and techniques, and careers within the industry. This hands-on, project-oriented class allows students to create various ads in print media (magazines, newspapers), electronic media (TV and radio commercials), social media (Facebook, Twitter) and non-traditional media (give a-ways, transportation) that appeal to specific target markets. In the culminating project, students create an advertising campaign for a local business client